Difference between influencer and microinfluencer.
Contenidos
UGC or user-generated content has become a digital resource with the greatest influence on purchasing, however social media is one of the main components of influencer marketing. Social messaging is expected to become the trend that generates the greatest effect on marketing strategies, some of its perceived benefits include: increased exposure, increased traffic, development of a loyal follower base, lead generation and provision of market intelligence.
Influencer marketing has proven to be a valuable tool for marketers. Some of the main objectives include: improving brand advocacy, increasing brand awareness, reaching new audiences and improving sales conversion. However, the options seem endless. The natural reaction tells us that the more audience an influencer has the better, but is that really the case?
There are many factors to consider when it comes to establishing the best candidate, in our previous post we have revealed you some keys to detect the best influencer for your brand. In this article we will show you the difference between macro and micro influencers so you will know at what point you can work with each of them.
What is a micro influencer
If you have a blog or a site (or if you plan to create one), it’s never too late for you to start making money. There are several ways to monetize a blog. In this article, we present different online income generation models and popular strategies for monetizing digital content.
Let’s start with the basics – what is monetization? Simply put, “monetizing” means making money from your site. When you earn income from your blog’s online content, that’s monetization.
Affiliate marketing involves including a link in the content of one site to a product or service offered on another site. How does it work? When a user clicks on the link posted on your site, visits the affiliate’s site and purchases the promoted product, you earn a commission.
In order to monetize their blogs, many owners partner with e-commerce platforms, create online stores and start selling products, which can be physical or digital. In the example of the adventure travel blog, the owner might sell T-shirts with their logo or digital guides to exotic destinations.
Micro influencer
Escupiendo rimas crudas y agresivas en la tradición de Lil’ Kim, Nicki Minaj y Foxy Brown, la ex stripper y estrella de las redes sociales nacida como Belcalis Almanzar debutó en la televisión a finales de 2015 en el programa de VH1 Love & Hip Hop: New York, uniéndose a un reparto que también incluía a la también rapera neoyorquina Remy Ma. Un año después, debutó en la música junto al cantante de dancehall Popcaan en el single “Boom Boom” de Shaggy. El single en solitario “Cheap Ass Weave” y la mixtape Gangsta Bitch Music, Vol. 1 no tardaron en llegar a principios de 2016. Otros dos singles, “Foreva” y “Wash Poppin'”, llegaron ese verano. Una segunda mixtape, Gangsta Bitch Music, Vol. 2, se publicó a principios de 2017.
Ese mismo año, Cardi B firmó con Atlantic Records y se anotó un éxito con el sencillo “Bodak Yellow”, que subió al primer puesto del Billboard Hot 100 a finales de septiembre; se convirtió en la primera rapera en solitario en conseguirlo desde 1998. Su carrera en las listas continuó con las colaboraciones en “No Limit” de G-Eazy y “MotorSport” de Migos, otros dos éxitos en el Top 10 que coronaron a Cardi como la primera rapera en tener sus tres primeras entradas en el Top Ten de las listas Hot 100 y Hot R&B/Hip-Hop Songs. Tras el lanzamiento de su single “Bartier Cardi” con 21 Savage, Cardi se subió a la remezcla de “Finesse” de Bruno Mars. El nuevo tema de revival de jack swing se disparó hasta el número tres en Estados Unidos y encabezó las listas de todo el mundo. Con estos sencillos, Cardi se convirtió en la primera mujer de la historia en tener cinco sencillos simultáneos en el Top 10 de la lista de R&B/Hip-Hop Songs.
Macro influencer
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